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Internet
Marketing Tricks
N. Martin
It's
a fact. Internet Marketers use "dirty tricks".
Although many of
them won't admit to the fact. Still, it's the TRUTH!
Some
of them
may not even realize they're using them.
And
some of
them DO know. The latter half are the folks that are raking
in the cash daily.
What
IS a
"dirty trick"? Well, that's easy.
It is a sly method used by
people everyday to get a desired reaction out of another person.
Or
at least
that's my take on them. When you think of these words, you may think
"rip-off",
"unethical", or "illegal".
Let's
get
one thing straight right off the bat.
The tactics discussed
in this report are not
illegal.
They
are not
unethical. They are not
a rip-off.
But
they ARE
a bit on the "crafty" side. Crafty or not, the point is
THEY WORK.
And
if
you're NOT USING THEM, then you're LOSING MONEY.
So,
why did
I call this collection of tactics "Dirty Internet Marketing
Tricks" then?
Because
they
are psychologically "sneaky". They scream out. . .
"PAY
ATTENTION TO ME!"
And
boy do
they ever get that type of reaction. You bought this report,
right? It caught YOUR attention, didn't it?
Whether
you
consider yourself the
most honest person in the world, you still wanted to know what these so
called
"dirty tricks"
were,
didn't
you?
Maybe
to arm
yourself against them. Or maybe to even
use them yourself.
The
fact of
the matter is, you are here, reading these words
right now regardless of the reason.
So
the title
I used WORKED TO GET YOUR ATTENTION AND MAKE YOU TAKE THE
ACTION I DESIRED.
You
bought a
copy.
And
really,
it's simply a matter of human nature. People always want to
know the dirty secrets that others seem to be hiding.
Why
do you
think all those
"rag mags" sell so well?
Sure,
you
probably know that most, if not all of the
stories published are a load of tripe.
But
you
still want to read it. Even if it's just
to prove to yourself
you were RIGHT and it's nothing but a pack of filthy LIES.
Dirty
trick
I know. That's the point! And that's just what you're going
to learn inside this report.
How
to do
the exact same thing to bring you in more
money.
Diving
right
in, we're going to discuss my #1 favorite dirty trick. . .
Dirty Trick #1:
CREATING CONTROVERSY
This
has to
be one of the BEST ways to generate sales.
Controversy
creates two types of interest. Negative and positive.
And
both
forms of interest
work together to make you profits. How exactly?
Well,
let's
do a quick example.
Person
N and
Person P.
Person
P
loves
what you have written and can directly relate to what you have said.
Person N on
the other
hand
thinks
you're an obnoxious creep full of insane beliefs.
Both
Person P and Person N comment on your writing.
They
read
each others comments and
they are inflamed by those comments.
So,
they
begin a back and forth battle of
words based entirely on what you had to say!
Now
comes
Person S, Person V,
and Person C.
They
add
their two cents and take sides of who's right and
who's wrong.
Then
come
more comments. And more, and more.
And
if
you're selling something that expands on your initial post,
you'll get both those that hate what you had to say, and love it,
buying your product.
The
negative
folks will want further proof that you're a total moron while the
positive folks will want to learn more about what you are teaching, or
saying.
Every
single
day, millions of folks hop onto the internet and have
something to say.
Most
likely
they'll do this through writing. Whether it's through
an article, an email, or a blog.
The
"trick"
is to make what you discuss controversial
through your writings.
Don't
be
BORING. That won't do a thing for you. The essence of creating controversy is by using
passion.
If you've had a bad experience with
another person,
tell people about it.
If you really love a particular product,
or person, tell people
about it.
But be sure that your writings can convey the passion
that you feel whether
it's negative or positive.
If
you are
effectively creating controversy through your writings, most
people that read
it will either love what you have to say or hate it. Either way,
they'll TALK ABOUT
IT.
And if you give them a chance to communicate how they feel
about it,
this will lead to more profits in your pockets!
But,
in
order to use controversy you have to be willing to take a stand
on a certain topic.
No "wishy-washy" comments will do.
If you make people angry,
GOOD!
But
don't
back down on your opinions though. That defeats the purpose
of using this
tactic completely.
If some people don't like what you're saying,
who cares??
At
least you
had the guts to stand up for what you believe and say it.
And that's the point
that will come across to those that love your writings.
I
KNOW FOR A
FACT this works. I do this for a living!
I
use controversy in in
my writings and make immense profits from the dust I stir up.
Some
folks hate me.
Most folks love Me!. The love-hate factor doesn't really matter
though.
What DOES
matter is that people are reading what I have to say.
And they are LISTENING.
And, they are BUYING. And the best part! THEY ARE MAKING MONEY BY LEARNING
MY
TACTICS!
Another
terrific example I use...
I taught a partner I know to create
controversy through
the amount of money he charges for products he sells.
He lets
his readers know
that he is directly responsible for pissing other marketers off by
charging extremely
low prices for their products to his customers. And it works!
He's earning
good money from using controversy!
The
whole
idea of this tactic is to speak your mind, send off a spark,
and watch it build
into a roaring flame.
Dirty Trick #2:
THE "SHOCK" TACTIC
I'm
sure
you've heard the term "shock value" before. Well that's what
this tactic is all
about. Shocking your readers or customers.
Some folks will use foul
language to
shock their readers. Some will use incredible stories.
And still
others will tell them
how they have made huge mistakes.
How
many
times have you heard or seen these:
*WARNING*
*DON'T
BE AN
IDIOT LIKE ME*
*I
WAS A
LOSER UNTIL I. . .*
*YOUR
METHODS OF MAKING MONEY SUCK!*
*IF
YOU
DON'T WANT TO DO X-Y-Z THEN LEAVE THIS PAGE NOW*
*STOP
BEING
AN ASSHOLE AND COMMAND MORE RESPECT*
*20
TIME
MORON FINALLY GETS IT RIGHT*
*DUMB-ASS
MAKES SIX FIGURES A YEAR*
Or
something
similar. Those get your attention don't they? Sure they
do! And
that's
why
they get used. They suck you in and make you want to keep
reading.
Let's be honest here. If
you
can't do a simple thing like generate more
interest in
what
you're
selling, then you won't make any money. Simple as that.
People,
despite what they might say, want to be successful at one thing
or another in
life. And they want to be the best at it.
If they feel they can
better their own lives
through your tragedy all the better.
That's one less person they
have to compete
with!
Plus, they won't feel stupid by making that same mistake.
Even better.
Use
this
tactic sparingly though.
Too much can turn off your prospects
and have them
hunting for their answers some where else.
Dirty Trick #3:
THE "SCARE" TACTIC
Yes,
it's
possible to scare your potential customers into taking
action.
This is particularly
useful if your topic relates to health, money, or love. I
mean really, who
wants to be sick, poor, and alone?
Hmm. . .I don't see any hands
raised.
EXACTLY!
Fear
can be
your greatest salesman. Truly. Think about it.
When the
9/11 tragedy rocked
the nation, how many jerks do you think made money from it? A
LOT.
It's sad,
but true. They scared the crap out of people and sold them gas
masks in case of
a toxic gas epidemic.
I think it's disgusting myself, but like
people say, someone has
to shovel the shit.
And
shovel
it they did.
Not
only
them, how about all the other bastards out there that made
money by selling
t-shirts, bumper stickers, and all that other useless crap?
Yeah, maybe they gave
a portion of their profits to the families affected, but I can
almost bet it was a very
tiny fraction of their overall take.
Am
I saying
take such a devastating event and work it to your
advantage? GOOD LORD
NO!
That IS completely unethical. What I'm saying is that you CAN
use the
fear factor to make people take action.
Say,
for
instance, you're trying to make some money by selling an ebook
about how
to protect your computer from malicious viruses. Wouldn't you want
it more, if
you were selling it to yourself, if you knew what kind of
catastrophe could occur to
your computer if you
ignored
such useful information?
What if you
ran your business
from your computer and it went kaput on you?
Wouldn't you want
to save yourself
thousands of dollars just by spending twenty?
That's
the
idea behind this dirty trick. Use your customers fears,
ethically of course,
and you can generate more profits.
Dirty Trick #4:
THE "CCL" TACTIC
Mmm.
. .Bet
you're wondering what this one is, huh? Well, CCL in this
particular instance
stands for Could Care Less.
And this tactic is one heck of a
doozie!
A
classic
case of CCL would be a sales
page that tells
that you are better than anyone.
You are rich and they aren't. Basically, you are a
winner and
they are a loser.
You
can do
the same thing. You don't have to be that extreme if you
don't want to.
Why
not try
easing into this little trick by letting your customers
know that if they decide
not to buy your product, then it will be their loss and not
yours.
This
"jerky"
tactic works so well in fact that there are dozens of
"spin-off" products
springing up every single day.
You don't have to be a total
jerk, but acting
like you don't give a damn whether someone buys your product or
not can pay
off for you.
Dirty Trick #5:
THE "NO PRICE" TACTIC
Ever
been to
a place that sells products without an actual price tag on
them?
I don't mean
a mistake, but something that purposely doesn't have a price
listed somewhere.
It always reminds me of "If You Have To Ask How Much It
Costs,
Then
You
Can't Afford It Anyway". Not so of all products.
The
reality
is that if your product generates enough positive interest,
then your customers
will click the order link just to see how much it costs.
And
if it's something
that offers just the solution they're looking for, they'll
pay for it.
This
tactic
can have either a positive or negative effect, depending on
how much your
product is going for.
If it's something that is less than your
customer thinks it's
worth, they'll fork over the dough.
If not, well, they'll have to
think it over first.
Maybe
they'll buy. Maybe they won't. But at least they're giving it
thought.
Not
to worry
though. Sometimes it takes more than seven times for a
person to actually
purchase a product they really want.
Leaving the price of your
product a mystery
can generate enough curiosity to lead to an otherwise fruitless
sale.
I
recommend
use of this dirty trick only if your particular product has
a high selling
success rate.
Dirty Trick #6:
THE "TESTIMONIAL" TACTIC
Word
of
mouth is a very powerful thing. Thus we come to this dirty
little trick.
Using
a
positive reinforcer like a testimonial can make the difference
between getting
a sale or just getting a "tire-kicker".
After reading what a
few other happy customers
have to say, others will be more inclined to think more
positively about your
product.
But,
how do
you get such testimonials? You ASK for them!
A good way to
get testimonials
is to do a "pre release" of your product and offer a free
copy of it for those
that will give you a good testimonial in return.
That's how many
salesman do it.
However, this can also have a negative draw back, especially in
certain internet marketing
circles.
On
the same
token though, how many of your customers do you think are
actual internet
marketers who know about this sly tactic? Well, it depends on
what you're selling,
but if you're selling a recipe ebook, then the fact that you
got your testimonials
by offering a free copy of your ebook won't matter to your
potential customers.
All
they
care about is getting a product that has good recipes in it.
They don't care if
Mr. Johnny Big-Shot Marketer knows how you got those words of
praise.
Besides
that, you can always ask your customers how they liked the
product to get "genuine"
testimonials.
I say "genuine" because some people believe
that testimonials
received from a "freebie" are skewed somehow to shed
positive light
on
your
product.
If you have a good product, then whether you are
getting the testimonials
from a free copy receiver, or a paying customer won't make
any
difference.
They'll be the same. . .POSITIVE!
Dirty Trick #7:
THE "WIIFM" TACTIC
This
is an
interesting trick. Some internet marketers may not consider
this a "trick" per
say.
First, let me tell you what WIIFM stands for. This stands for
“What's In It
For Me”.
And it is simply one thing your current sales
page CANNOT afford to
be without.
Anybody
who
buys anything always wants to know how this purchased
product will
benefit THEM.
They don't care about what it will do necessarily.
Rather what it
will do for THEM is the key point.
People
are
selfish by nature. Especially online.
They don't care about
you, or what you're
trying to accomplish.
They only care about themselves. It's
harsh, but it's also
true.
I
can
guarantee you this. . .No matter what internet marketing training
course you take,
article you read, ebook you buy, they will all tell you the same
thing when it comes
to making a great sales letter, telling your customers
What's In
It For Them.
Don't
make
your sales page about YOU. NO ONE CARES! Most of your
visitors will
skip that part anyway.
They don't want to hear about YOU.
Even if
it's the most
interesting story in the world.
They didn't come to your sales
page to read about
how interesting your life has been.
They
came
there to SPEND THEIR CASH. Don't distract them by writing
your life
story.
Save that for your personal page.
Get to why they should
buy your product
because it will do x-y-z for them.
Another
thing you will commonly hear from internet marketers that have
been on the
scene for a while is this: List Benefits, Not Features. Pretty much
they're saying
the same thing in a different way.
Look at it like this, who
freakin' cares if your
"widget" comes in 3 sizes and 5 fabulous colors?
What you REALLY
need to be
telling them is how they can order a customized version of your
product to fit their
lifestyle.
See the difference there?
You've
told
them the SAME thing, but in a way that will directly
benefit THEM.
Selling
isn't about YOU, it's about THEM. You aren't trying to sell
something to yourself
you know.
This
dirty
trick can, and should be, used on anything and everything
you sell!
Dirty Trick #8:
THE "COUNTDOWN" TACTIC
The
countdown tactic creates a sense of urgency for your customers.
It
makes them
believe that they will be missing out on a great deal if they
don't take immediate
action.
This trick is used mostly for "special" sales. But
can also be used
on a normal sales page or article.
Although, if not used properly
can reduce your
credibility with your customers, or visitors.
That
means.
. . . .
DON'T
FREAKIN' USE A COUNTDOWN IF THE OFFER DOESN'T EXPIRE!
If
you're
running a special 5 day only sale, by all means make it clear
to your customers
so they don't miss out.
Use the time constraint to your
profiting advantage.
Different
methods are used to get this across to your customers.
You
can use the "highlighter"
trick. It's exactly like using a highlighter marker to
highlight an important
bit of text in your favorite book. You're just using it
"virtually" instead.
It's
simple
to do. Here's what you need to put in your HTML code to
highlight your
text:
<span
style="background-color:#FFFFCC;">Offer Ends In The
Next 72
Hours</span>
And
this
will create a yellow "highlighter" style background color on
the text that
is
in
between the two <span> tags. The two most popular
colors for the text itself
is
either
Red(#cc0000) or Black(#000000). And the text should be bold
and a bit
larger
than
the rest, just to be sure it really stands out :-)
Another
way
is to use an actual "countdown" javascript.
This will show
your customer
exactly how much time they have left to get in on your special
offer.
Any
way you
slice it, using the countdown tactic WORKS to provoke a
quick call to
action by your customers.
When
people
believe they will truly "miss the boat" on a great offer,
they'll pony up
the dough.
And FAST too! That's what makes this dirty trick a
serious profit puller.
This
dirty
trick is recommended for use only when you are really
running a time sensitive
offer.
Dirty Trick #9:
THE "REVIEW" TACTIC
Who
doesn't
like reading product reviews BEFORE they spend their hard
earned cash?
The secret to the success of this dirty trick is to get your
visitors, or customers,
interested in the product that you're reviewing so they
will, at the very least,
go to that product's sales page to read more.
Or hopefully, buy
it. That's your goal.
To get them interested enough to get to the sales page and BUY.
One
thing
you can NEVER do when writing a product review is LIE. If you
don't like
a particular product, say so. If you love it, say so.
But never
try and be dishonest
just to make a quick buck. It's not worth it.
Once you ruin
your reputation,
you can never get it back.
And,
you
should always inform your readers, visitors, or customers of
where you think
they should be plunking down their money.
Using reviews is a
super way to do
this without sounding like a total ass-monkey.
They'll appreciate
you for your honesty,
and maybe potentially saving them unneeded hassle or wasted
cash.
Only
use
this dirty trick if you have something HONEST to say about a
particular product.
Stand behind what you say and don't go back on it. Unless the
product owner/author
totally flakes out.
That's the only acceptable time to do
a review retraction.
Dirty Trick #10:
THE "GET PERSONAL" TACTIC
And
last,
but certainly not least, we have the get personal tactic.
Some marketers frown
upon this, but personally ;-) I don't.
You should try to add a
little of yourself in
all your writings.
It helps your readers, visitors, customers,
understand that you are
a REAL human being and not just some automated email system
spitting out a bunch
of pre-formatted text.
Talk
to your
readers, visitors, customers. Let them know you are there
for them.
And
above
all, don't be afraid to BE YOURSELF.
There's no reason to be anything
else. You won't
be able
to befriend every single person, so
don't try to!
Some
people
will love you. Some people will hate you. It's just the way
life works.
Now,
don't
get the wrong idea about this little tactic and start
revealing your entire life
story. Nobody wants to hear that.
But, if you have an interesting
short tale that may
have happened to you that actually ties in to what you are talking
about, then
fit
it in
there.
Don't make the whole writing a story about YOU. It's
unnecessary and
non-beneficial to you or your customers.
Save
that
for your autobiography. As awesome as you may think you are,
not everybody
wants to hear about it.
Don't take it personally, it's just
human nature.
Use
this
dirty trick to add personality to your writings. But use it
wisely.
All
these
dirty tricks have one major thing in common. Can you guess
what that is?
THEY
ALL
GENERATE CURIOSITY.
To
sell
something successfully, you have to create curiosity from your
customers to
want to learn more about what you're selling.
These
dirty
tricks work. They do.
Give
them a chance and see if you
don't find at least
one that will have a positive effect on your profit margin.
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